Brand P&L & Portfolio Strategy
Business planning, market-share optimization, product lifecycle management, pricing strategy, profitability management, and portfolio stewardship across commercial-vehicle categories.
Commercial Vehicle Business · Marketing & Digitization
Aditi Sharma
Head Marketing & Digitization leader with 25+ years across automotive, commercial vehicles, brand P&L, product launches, digital transformation, telematics, and customer journey optimization.
46%
Three-year CAGR
70%+
Pick-up Segment Share
35%+
Lead Productivity Lift
46% CAGR
01 · Executive Profile
Building growth systems for modern mobility.
Currently leading integrated marketing and digitization for Mahindra & Mahindra’s Commercial Vehicle and Construction Equipment business, Aditi Sharma combines growth strategy, data systems, and customer understanding across heavy commercial vehicles, light commercial vehicles, and construction machinery.
“Brand growth, digital operating systems, and customer journeys can move in one direction — when leadership makes them one story.”
Current Scope
Integrated marketing and digitization strategy across Commercial Vehicle and Construction Equipment business.
Platforms
DMS, telematics, SAP integration, CRM systems, lead-management systems, connected vehicle platforms.
Digital
SEO, SEM, social media analytics, marketing automation, data analytics tools, IoT, API integration, application development, process digitization.
02 · Expertise Ledger
A leadership portfolio shaped by brands, systems, and conversion discipline.
The career arc spans strategic marketing leadership, brand P&L stewardship, GTM execution, digitization, customer journey optimization, and cross-functional delivery.
Launches with Sales Readiness
Led 7+ commercial-vehicle launches including Furio 8, M-Dura HCV Tipper, G75 Motor Grader, Bolero City Pickup, and the New MAXX Pik-up range.
Telematics, DMS, CRM, IoT
Integrated telematics with Dealer Management Systems through IoT and API-enabled workflows while building CRM processes and marketing-automation discipline.
Cross-Functional Operating Rhythm
Worked across product planning, sales, dealer networks, finance, engineering, service, agencies, technology partners, and leadership teams; led cross-functional teams of 15+ members.
03 · Impact Chamber
Measured outcomes, presented as a field of light and evidence.
The set piece brings together the strongest verified outcomes from Aditi Sharma’s leadership journey — growth, share, productivity, retention, reach, and volume expansion.
Current Growth Signal
46%
Three-year CAGR
Growth46%Delivered over three years in HCV and Construction Equipment business.
Leadership70%+Sustained market share for four consecutive years in the pick-up segment.
Digitization35%+Lead-management productivity increase through CRM and marketing automation.
Retention45%Retention improvement from the award-winning Milaap engagement program.
Reach25,000+Commercial-vehicle drivers reached through Saarthi Abhiyaan.
Portfolio137,000→210,000Piaggio portfolio volume expansion with 15% CAGR and 42% share support.
04 · Career Journey
From reader relationships to brand and digitization leadership.
A chronology of roles across media, entrepreneurial venture building, all-India commercial vehicle marketing, brand leadership, and present-day integrated digitization.
1996 — 1997
Readers Relationship Executive
The Times of India · Pune- Supported reader-relationship initiatives, service coordination, feedback capture, and issue resolution.
- Built an early foundation in customer engagement, media operations, and relationship management.
1997 — 1998
Client Servicing / Media Manager
Interics Design · Pune- Managed client briefs, media coordination, campaign schedules, and communication with internal creative teams.
- Supported media planning, vendor follow-up, execution quality, and service documentation.
1998 — 2004
Partner
Sphinx Adonis Venture · Pune- Co-led business operations, client acquisition, account development, and delivery.
- Managed media planning, agency coordination, vendor relationships, and campaign execution.
2004 — 2007
Senior Manager — Client Servicing & Regional Head
Times Innovative Media Pvt. Ltd. (Radio Mirchi) · Pune- Led regional client servicing, market-facing delivery, campaign briefs, and execution governance.
- Directed teams across sales, creative, media, operations, and vendors.
2007 — 2011
Senior Manager — Marketing (All India)
Piaggio Vehicles Pvt. Ltd. · Pune- Expanded portfolio volumes from 137,000 to 210,000 units with 15% CAGR and support for 42% market share.
- Managed annual marketing budget exceeding INR 45 crore and delivered a 3-point Alfa share gain.
2011 — 2014
Brand Head — LCV and HCV Commercial Vehicles
Mahindra & Mahindra Ltd. · Mumbai- Led brand, portfolio, and GTM strategy across LCV and HCV segments.
- Developed Value Meter, India’s first dynamic Total Cost of Ownership application for consultative selling.
2014 — 2016
Brand Head — Small Commercial Passenger Vehicles
Mahindra & Mahindra Ltd. · Mumbai- Created Milaap, improving retention by 45%.
- Conceptualized Saarthi Abhiyaan, reaching 25,000+ commercial-vehicle drivers.
2016 — 2022
Brand Head — Pick-up Category
Mahindra & Mahindra Ltd. · Mumbai- Sustained 70%+ market share for four consecutive years.
- Improved marketing ROI by 28% and managed a portfolio exceeding INR 1,000 crore.
2022 — Present
Head Marketing & Digitization
Mahindra & Mahindra Ltd. — Automotive Commercial Vehicle Division · Pune- Leads integrated marketing and digitization strategy for commercial vehicle and construction equipment business.
- Delivered 46% CAGR over three years and increased lead-management productivity by 35%+.
05 · Recognition & Learning
Evidence of innovation, recognition, and formal management development.
Awards & Recognition
- Top 50 Rural Marketing Professional — CMO Asia Forum (2018)
- Platinum Innovation Award — Mahindra Rise Foundation (2016)
- Innovation Award — Mahindra Truck & Bus Annual Conference (2013)
Education
- Advanced Program in Strategic Management — Indian Institute of Management (IIM) Kolkata, Executive Education, 2011
- Master of Post Graduation in Business Administration (MPBA), Marketing — Institute of Management Education, First Class, 1996
- Bachelor of Science (B.Sc.), Electronics — Nagpur University, Second Class, 1994
06 · Closing Frame
Building modern growth systems for mobility brands.
Available for leadership conversations around brand strategy, digitization, customer journey design, GTM execution, and growth transformation in mobility and allied sectors.