Strategy
Business planning, brand P&L, portfolio strategy, pricing and profitability.
Executive Portfolio / 01
Head Marketing & Digitization · Commercial Vehicle Business
Aditi
Sharma
Building category leadership where brand, business growth and connected customer systems meet.
25+years of leadership
46%CAGR in three years
70%+share for four years
Swipe / Scroll →
Operating premise / 02
Growth,
digitized.
Leads integrated marketing and digitization for Mahindra’s Commercial Vehicle and Construction Equipment business—connecting portfolio strategy, market penetration, customer experience and real-time data.
Brand P&LPortfolio and profitability governance
GTMLaunch, pricing and channel readiness
DigitalCRM, DMS, telematics and automation
CustomerVOC, journey and conversion discipline
Leadership operating system / 03
Five engines.
One mandate.
Market
GTM, launches, segment development, competitive intelligence and rural activation.
Digital
DMS, CRM, telematics, connected platforms, IoT, APIs and automation.
Customer
Consumer insight, VOC analytics, lead management and journey optimization.
Leadership
Cross-functional alignment, stakeholders, agencies, change and executive communication.
Career arc I / 04
From audience
to enterprise.
Customer & agency foundations
The Times of India · Interics Design · Partner, Sphinx Adonis Venture
Regional client leadership
Senior Manager — Client Servicing & Regional Head, Times Innovative Media / Radio Mirchi
All-India automotive scale
Senior Manager — Marketing, Piaggio Vehicles; volumes 137,000 to 210,000 at 15% CAGR
Career arc II / 05
Four acts of
category leadership.
Brand Head · LCV & HCV
Portfolio, GTM, P&L and India’s first dynamic TCO application, Value Meter.
Brand Head · Small CV Passenger
Milaap, Saarthi Abhiyaan and integrated customer engagement.
Brand Head · Pick-up Category
70%+ share for four consecutive years and INR 1,000+ crore portfolio stewardship.
Head Marketing & Digitization
Integrated growth and connected systems across CV and Construction Equipment.
Execution / 06
Launch.
Connect.
Scale.
Furio 8M-Dura HCV TipperG75 Motor GraderBolero City PickupNew MAXX Pik-up7+ launches
Built connected workflows that link the vehicle, dealership and customer journey—turning operational data into sharper conversion discipline and better decisions.
Telematics
DMS
IoT + APIs
CRM
Marketing automation
Impact crescendo / 07
Compound annual growth rate · three years
46%
35%+lead-management productivity
28%marketing ROI improvement
₹1,000+ Crbrand portfolio managed
70%+share, four consecutive years
Customer platforms / 08
Innovation people
could use.
01
Milaap
Award-winning social and experiential engagement program that improved customer retention by 45%.
02
Saarthi Abhiyaan
Driver-focused CSR initiative reaching 25,000+ commercial-vehicle drivers.
03
Value Meter
India’s first dynamic Total Cost of Ownership application for consultative CV selling.
Recognition / 09
Proof,
earned.
2018Top 50 Rural Marketing Professional · CMO Asia Forum
2016Platinum Innovation Award · Mahindra Rise Foundation
2013Innovation Award · Mahindra Truck & Bus Annual Conference
Education
2011Advanced Program in Strategic Management · IIM Kolkata
1996MPBA, Marketing · Institute of Management Education · First Class
1994B.Sc., Electronics · Nagpur University
Finale / 10
Build the next
growth curve.
Senior marketing and digitization leadership across automotive, commercial vehicles, connected systems and customer-led transformation.
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Pune, MaharashtraIndia