Strategic Marketing & Digitization
XXXXX XXXXXXXX
Head Marketing & Digitization · Commercial Vehicle Business
25+ years across automotive, commercial vehicles, brand P&L management, product launches, digital transformation, telematics and customer journey optimization. Currently leads marketing and digitization for Mahindra & Mahindra's Commercial Vehicle and Construction Equipment business.
46%CAGR over three years
70%+pick-up share for four years
28%marketing ROI improvement
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Verified career impact
46%CAGR over three years across HCV and Construction Equipment business.
70%+Market share sustained for four consecutive years in the flagship pick-up segment.
₹1,000Cr+Brand portfolio stewardship during the pick-up category leadership chapter.
35%+Lead-management productivity improvement through CRM and marketing automation.
45%Retention improvement through the award-winning Milaap engagement program.
25,000+Commercial-vehicle drivers reached through Saarthi Abhiyaan.
15%Piaggio portfolio CAGR while volumes expanded from 137,000 to 210,000 units.
₹45Cr+Annual marketing budget managed at Piaggio Vehicles.
Scale, share, efficiency.
A career repeatedly connecting brand strategy, portfolio economics, market penetration and digital operating systems to measurable commercial outcomes.
Mahindra & Mahindra · Sep 2022–Present
Integrated growth + digitization leadership.
Marketing, connected vehicle data and dealer systems operating as one commercial engine.
HCVLCVConstruction EquipmentMarket PenetrationProfitability
Growth mandate
Leads integrated marketing and digitization strategy across heavy commercial vehicles, light commercial vehicles and construction machinery; delivered 46% CAGR over three years through stronger volumes, share expansion and data-driven penetration.
Connected dealership
Pioneered end-to-end dealership digitization by integrating telematics with Dealer Management Systems through IoT and API-enabled workflows.
Lead productivity
Established CRM processes and marketing-automation workflows that improved lead-management productivity by 35%+ and strengthened lead-to-conversion discipline.
Real-time intelligence
Applied real-time customer and vehicle data to profitability, customer experience, product-development inputs and Voice of Customer decision-making.
Stakeholder system
Manages product planning, sales, dealer networks, technology partners, agencies and leadership stakeholders around high-value product portfolios.
Launch execution
Directed GTM for Furio 8 LCV, M-Dura HCV Tipper and G75 Motor Grader, aligning positioning, channel readiness, launch communication and lead generation.
Brand Head — Pick-up Category · 2016–2022
70%+Market share for four consecutive years despite new competitive entries.
28%Improvement in marketing return on investment.
15+Cross-functional team members across sales, product, finance, digital, engineering and agencies.
₹1,000Cr+Brand portfolio managed with planning, research, regulatory, vendor and performance governance.
Category leadership held through disruption.
Complete P&L stewardship for the flagship Bolero Pick-up range, combining differentiated positioning, segment development, channel activation, intelligence and disciplined resource allocation.
Portfolio launches
Launched Bolero City Pickup, New MAXX Pik-up range and related variants through integrated product, pricing, communication and dealer-enablement plans.
Future powertrains
Led cross-functional evaluation of electric-vehicle and green-fuel opportunities.
Digital journey
Implemented social-media community engagement and digital lead-generation strategies to streamline the customer journey and strengthen conversion.
Systems thinking
From campaign activity to connected operating system.
DMS + Telematics
Dealer Management Systems connected to vehicle telematics through IoT and API-enabled workflows.
CRM + Automation
Lead-management process discipline and automated workflows that raised productivity by 35%+.
Customer & Vehicle Data
Real-time signals applied to profitability, customer experience, product inputs and Voice of Customer decisions.
Digital Channels
SEO, SEM, social media analytics, marketing automation, lead management systems and connected vehicle platforms.
Technology is used as a commercial capability: dealer enablement, customer visibility and better decision velocity.
DMSTelematicsSAP IntegrationCRMIoTAPI IntegrationSEO/SEMMarketing AutomationReal-time Customer Data
Product lifecycle & market creation
Furio 8 LCV
M-Dura HCV Tipper
G75 Motor Grader
Bolero City Pickup
New MAXX Pik-up range
Related CV variants
Seven-plus launches, one repeatable GTM discipline.
Across commercial vehicles and construction equipment, launch work spans positioning, pricing, communication, channel readiness, dealer enablement, research and lead-generation execution.
GTM alignment across positioning, channel readiness, launch communication and lead generation.
Current-role launch execution within the heavy commercial vehicle portfolio.
Construction Equipment GTM execution connected to the integrated marketing mandate.
Integrated product, pricing, communication and dealer-enablement launch plan.
Portfolio launch supporting sustained category leadership.
Additional commercial-vehicle launches contributing to the source-verified 7+ total.
Product PlanningPricingPositioningChannel ReadinessDealer EnablementCompetitive IntelligenceLead Generation
Customer engagement & sales enablement
Innovation built for field adoption.
Milaap
Award-winning customer engagement program integrating social media and experiential events; improved retention by 45% and received the Platinum Innovation Award in 2016.
Saarthi Abhiyaan
Driver-focused CSR program reaching 25,000+ commercial-vehicle drivers.
Value Meter
India's first dynamic Total Cost of Ownership application, translating vehicle economics, operating costs and use cases into an app-based consultative-selling tool.
Customer insight becomes stronger when it can be converted into a usable field tool, not just a presentation.
Small Commercial Passenger Vehicles · 2014–2016
Led brand strategy, customer engagement, market development, positioning, consumer insights, dealer communication and field activation across the lifecycle.
LCV & HCV Commercial Vehicles · 2011–2014
Led brand, portfolio and GTM strategy across research, planning, pricing, profitability, agencies, launches, dealer enablement and lead-management practices.
Piaggio Vehicles · 2007–2011
137k→210kPortfolio volume expansion during the role.
15%CAGR represented by that growth.
42%Market share supported across the commercial-vehicle portfolio.
+3 ptsAlfa three-wheeler market share gain within one year.
National marketing at volume scale.
All-India mandate
Integrated brand strategy, product positioning, pricing, channel programs and agency management across the commercial-vehicle portfolio.
Budget governance
Managed an annual marketing budget exceeding INR 45 crore with planning, allocation, implementation and effectiveness accountability.
Market intelligence
Executed research, competition mapping, dealer communication, rural activation and launch support; used consumer and dealer insights to refine segment strategy and value propositions.
1996 → Present
A career built from customer contact outward.
Sep 2022–Present
Head Marketing & Digitization · Mahindra & Mahindra
Commercial Vehicle & Construction Equipment growth, GTM, connected systems and digitization.
Aug 2016–Aug 2022
Brand Head — Pick-up Category · Mahindra & Mahindra
Brand P&L, 70%+ share leadership, launches, ROI and strategic business planning.
2014–2016
Brand Head — Small Commercial Passenger Vehicles · Mahindra & Mahindra
Customer engagement, lifecycle programs and market development.
2011–2014
Brand Head — LCV & HCV Commercial Vehicles · Mahindra & Mahindra
Portfolio strategy, profitability, launch programs and Value Meter innovation.
Apr 2007–Nov 2011
Senior Manager — Marketing (All India) · Piaggio Vehicles
National portfolio growth, market share, budget and agency leadership.
Oct 2004–Mar 2007
Senior Manager — Client Servicing & Regional Head · Times Innovative Media / Radio Mirchi
Senior client relationships, commercial coordination, integrated communication and regional teams.
Oct 1998–Sep 2004
Partner · Sphinx Adonis Venture
Entrepreneurial business operations, client acquisition, media planning and campaign delivery.
Jun 1997–Oct 1998
Client Servicing / Media Manager · Interics Design
Client briefs, media coordination, schedules, vendor follow-up and service quality.
Jun 1996–May 1997
Readers Relationship Executive · The Times of India
Reader engagement, service coordination, feedback capture and issue resolution.
Capability system · recognition · education
Commercial depth with digital range.
Strategy & P&L
Strategic marketing leadership, brand P&L management, business planning, market-share optimization, portfolio strategy and product lifecycle management.
GTM & Economics
GTM strategy, launch management, segment development, pricing, profitability and competitive intelligence.
Digital & Connected
Digital transformation, telematics, connected vehicle platforms, DMS, CRM, marketing automation, IoT and API integration.
Customer & Channel
Customer journey optimization, consumer insights, Voice of Customer analytics, lead management, channel enablement and rural marketing.
Leadership
Cross-functional leadership, stakeholder management, vendors/agencies, change management, crisis management and executive communication.
Digital & Analytics Tools
SEO, SEM, social media analytics, data analytics tools, application development, process digitization and real-time customer data.
Recognition · 2018
Top 50 Rural Marketing Professional
CMO Asia Forum.
Recognition · 2016
Platinum Innovation Award
Mahindra Rise Foundation for the Milaap customer engagement program.
Recognition · 2013
Innovation Award
Mahindra Truck & Bus Annual Conference for the dynamic TCO calculator.
Executive Education · 2011
Advanced Program in Strategic Management
Indian Institute of Management (IIM) Kolkata.
1996
MPBA, Marketing
Institute of Management Education · First Class.
1994
B.Sc., Electronics
Nagpur University · Second Class.
Pune, Maharashtra+91 XXXXX XXXXXxxxxxxxxx@xxxxxmail.comlinkedin.com/xx/xxxxxxx